Briefing
To show the client a proposal that would improve the performance of his event website. An online platform where the client promotes and communicates the annual event.
Result
A colourful redesigned website with a new information architecture and content strategy.
The card style design helped to integrate different types of content while making it interesting in both desktop and mobile.
One of the main objectives was to give use of fresh updatable content into the layout so the event could attract more visits, new users and grow attendees. Also providing relevant information more than once a year, working as a waterhole for this specific audience.
