Winning the Profit Game: Smarter Pricing, Smarter Branding, (Hardcover)

<p><b>How to use pricing as a strategic tool to increase revenues and win the war for profit</b></p><p>One of the greatest pitfalls in the war for profits is corporate strategists' lack of a practical understanding of the link between overall revenues and overall costs. In <i>Winning the Profit Game</i>, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links between the top and bottom lines. No dry academic treatise, <i>Winning the Profit Game </i>is a guide to growing profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. The authors clearly lay out the basic principles involved and also include: </p><ul><li>Proven strategies for transforming added value into revenues and winning the war for profits </li><li>Prescriptive frameworks for putting the principles and strategies into action, immediately </li><li>Numerous success stories based on experiences of A. T. Kearney clients worldwide </li></ul>

• Winning the Profit Game: Smarter Pricing, Smarter Branding, (Hardcover)
• Author: Robert G Docters
• ISBN: 9780071434720
• Format: Hardcover
• Publication Date: 2004-01-02
• Page Count: 315